How SocialChorus Generated $6M in Revenue

24X Increase in pipeline created
$6M Revenue generated
122X Return on investment

Challenge

SocialChorus was looking for the best way to execute their ABM strategy and get in front of their target accounts on paid social. They needed to generate engagement conversions from defined target accounts that met their ideal customer profile.


Solution

Metadata first analyzed SocialChorus’ historical opportunity data and created a best-fit customer profile to target on paid social.

Using this best-fit customer profile, they ran multivariate experiments using different audiences, ads and messaging on Facebook and LinkedIn.

In the first 90 days, SocialChorus saw the highest number of leads and the lowest cost-per-lead they’ve ever had. Within six months, they saw 70 new influenced opportunities and $1M in new revenue from their paid campaigns.

SocialChorus was now able to test and automatically optimize multiple versions of audiences, ad creative, and content, steadily increasing their conversion rates from 7% to 28%+.


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4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
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Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
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Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
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Mid-Market(51-1000 emp.)
Excellent
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