The new way for B2B marketers
to experiment at scale
Loved by startups, trusted by enterprises
Metadata.io is the first autonomous demand generation platform for B2B marketers, built by B2B marketers. In a crowded space of account-based marketing technologies, Metadata’s patented AI engine automates the most important, but repetitive tasks in marketing.
It's hard to know which companies to target, which companies are the best fit for your product or services and how to build audiences so you can get in front both groups.
And your targeting is only as good as the data you have.
Take the guesswork out of your campaign targeting.
Now more than ever, time and resources are the two biggest constraints for B2B marketers, so experimentation can sound like a pipe dream.
Campaign experiments require budget and multiple variations of ad creative, not to mention how long it takes to manually configure each experiment in multiple ad platforms.
The good news is it doesn’t have to be this way anymore.
Focusing on leads instead of revenue drives the wrong marketing tactics and incentivizes wrong behaviors.
Your responsibility shouldn’t end once you’ve handed a lead off to your Sales team.
You need a platform that helps generate actionable leads for your sales reps so they can convert these leads to qualified pipeline and revenue.
Low B2B audience match rates across ad platforms
Manual workflow to launch campaign experiments
Reliant on third-party tools to enrich your new leads
Time required to monitor and optimize your campaigns
Limited visibility into what drives pipeline and revenue
LinkedIn quality targeting across ad platforms
Launch hundreds of campaign experiments in minutes
Automated lead enrichment using MetaMatch
AI-optimized campaigns based on goals and objectives
Reporting is focused on real business outcomes
Metadata integrates with your CRM, marketing automation platform and third-party sales and marketing tools. This saves you serious time (and frustration) from having to build audiences in each ad platform, launch campaign experiments and enrich new leads.