Automate the manual work that AI can do better

Transform Your Marketing Game from Automation to Comprehensive Agency Solutions

The fun part of B2B marketing is coming up with ideas, not the boring manual admin.

  • Building the same campaign in different channels
  • Building audiences by copy and pasting inputs
  • Pausing poor performing ads and audiences
  • Syncing company and contact lists to channels
  • Manually optimizing budgets in channel
  • Building lead gen forms and mapping them
“Metadata automates the tedious tasks of our campaign building with the power of 10 campaign managers."
Guillaume Cabane
VP of Growth, ex-Gorgias / Drift / Segment

Don’t waste your time on tasks that Metadata can automate.

B2B marketers use Metadata so they can spend more time on the things that matter, and less time on boring manual work.

Campaigns that optimize themselves

Automatically spend your budget on what’s actually driving results. Just plug in your CRM and tell us what you care about.

Budget pacing that you can trust

Never track your budgets in a spreadsheet again. Simply group your campaigns by objective, and tell us what you need to spend across them all. Then sit back and watch.

Cross channel campaign management

Would you move the budget from one channel to another, if it drove more revenue? Our AI will do that for you in realtime.

Automatically pause bad ads

Keeping a close eye on everything takes a lot of time. Instead, tell us what results would make you pause an ad, and we’ll do it for you.

Build audiences once, see them in all channels

Specific audiences = better results.  Build one in Metadata, and we’ll automatically push it to all your channels such as Linkedin, Facebook, Instagram, X (formerly Twitter).

Automate updating your target account list

Use your CRMs fields to create a target account list in Metadata. When your CRM updates, so do your audiences and your campaigns (in 24 hours). ABM has never been easier.

True experimentation at scale

Split testing is time consuming, unless you have Metadata. Our simple UI let’s you launch multivariate split tests across multiple channels, in 94% less time* than native platforms.

Automated multivariate reports

Finding which ad or audiences worked the best takes time. Our multivariate report rounds up all of your data for you. See what ads, audiences and offers are working the best, easily.

Explore Metadata Marketing Automation

See for yourself how Metadata helps you automate every step of the process from campaign optimization to reporting.

Everyone says “do more with less”.

With Metadata, you can actually accomplish that without sacrificing quality results.

Free up marketing team resources

Automate repetitive work so your marketing team can get more done - without needing to hire more people.

Eliminate human error

Mistakes are inevitable with boring copy and paste work. Eliminate mistakes and get better results by automating manual tasks. Automation takes care of that.

Unlock better performance

Algorithms are the best at optimizing spend based on performance data, not humans. If they can beat us at chess, they can get you better results too.
Don’t just take our word for it.

ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by automating campaign experimentation with Metadata.

Instead of getting bogged down by task-oriented, time-consuming work - we can finally focus on strategy, creativity, and driving more revenue. We're smarter as a demand gen team than we've ever been.
Megan Boone
Senior Director of Revenue Marketing

Social proof does the selling for us

“We’ve seen a huge revenue increase over the last two years. We went from a million dollars a quarter to now almost a million dollars a month, and we are doubling in size year over year. Metadata is probably 75% of that.”
Mike Smith
VP of Revenue Marketing, LaunchDarkly
“Before Metadata, we were running ads natively on one channel and getting junk. We turned on Metadata, and it was 95% accurate in terms of the titles and the personas that we wanted to target. Using native channel targeting, our CPL was about $225. In our first Metadata campaign, the CPL was $67.”
Blake Cohlan
Senior Director of Growth Marketing, SupportLogic
“Part of it is just having one place for all this stuff I’m trying to juggle in my head all the time and knowing that I can reference it immediately. So when the CEO says, ‘What’s going on?’ I can show them instantly what’s happening, why it’s working or not working, and what we’re going to do next.”
Andy Wibbels
Director of Marketing, Lucidworks

Experiment to revenue

Running campaign experiments takes a lot of time and work. That’s why we built Metadata.

Don’t just take our word for it

4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
4.5/5
4.6 based on 274 reviews