January 11, 2024
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Demand generation marketers shouldn’t have to justify their roles, but here we are. But we’re not
Demand generation marketers shouldn’t have to justify their roles, b...
January 3, 2024
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Disclaimer: If your demand generation budget increased in 2023, stop reading; this article isn’t for you.
Disclaimer: If your demand generation budget increased in 2023, stop r...
December 5, 2023
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
An electric buzz fills the air as you anxiously approach the slot machines. You reach into
An electric buzz fills the air as you anxiously approach the slot mach...
December 5, 2023
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Since the dawn of business, marketers have embraced multichannel strategies to reach their customers. As online
Since the dawn of business, marketers have embraced multichannel strat...
December 1, 2023
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
Let’s take a moment to chat about something we’ve been candid about – almost everything, except
Let’s take a moment to chat about something we’ve been can...
November 7, 2023
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
The mere mention of attribution is enough to give even the most seasoned B2B marketers the
The mere mention of attribution is enough to give even the most season...
November 7, 2023
B2B Marketers—Meet Your New BFF: How AI Writing Is Changing the Game
According to Statista, average monthly searches for “AI” increased by 284% between June 2022 and March
According to Statista, average monthly searches for “AI” i...
November 1, 2023
Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
Audience targeting has always been a B2B marketer’s kryptonite. Complex buying processes with multiple decision-makers, long
Audience targeting has always been a B2B marketer’s kryptonite. Comp...
October 30, 2023
Modern Marketer Guide: Building the B2B Marketing Dream Team
Marketing teams are like snowflakes. Study ten marketing teams from seemingly identical companies, and their structures
Marketing teams are like snowflakes. Study ten marketing teams from se...
October 25, 2023
How I Reach B2B Audiences Across Channels in 2023
Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it
Hint: LinkedIn isn’t the only paid social channel for B2B, as much a...
October 24, 2023
<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data
...
October 10, 2023
Campaigns and budget setup
We’ve decided to share our own usage and campaign setup process. A lot of our tactics
We’ve decided to share our own usage and campaign setup process....
