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Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
December 5, 2023

The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Since the dawn of business, marketers have embraced multichannel strat...
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Abdallah Al-Hakim
December 1, 2023

Behind the Scenes: Unveiling Our Thoughts on Display Advertising
Let’s take a moment to chat about something we’ve been can...
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Abdallah Al-Hakim
November 7, 2023

How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
The mere mention of attribution is enough to give even the most season...
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Abdallah Al-Hakim
November 7, 2023

B2B Marketers—Meet Your New BFF: How AI Writing Is Changing the Game
According to Statista, average monthly searches for “AI” i...
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Abdallah Al-Hakim
November 1, 2023

Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
Audience targeting has always been a B2B marketer’s kryptonite. Comp...
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Adi Hagag
October 30, 2023

Modern Marketer Guide: Building the B2B Marketing Dream Team
Marketing teams are like snowflakes. Study ten marketing teams from se...
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Abdallah Al-Hakim
October 25, 2023

How I Reach B2B Audiences Across Channels in 2023
Hint: LinkedIn isn’t the only paid social channel for B2B, as much a...
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Adi Hagag
October 24, 2023

<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data
...
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Abdallah Al-Hakim
October 10, 2023

Campaigns and budget setup
We’ve decided to share our own usage and campaign setup process....
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Abdallah Al-Hakim
October 10, 2023

Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Every marketer dreams of making their paid social campaigns pay off in...
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Ana Marturet
October 4, 2023

How Metadata Uses Metadata
At Metadata we created a best-in-class marketing OS, designed to save ...
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Kevin Joyce
October 2, 2023

Tapping into the right tools by Megan Blodgett & Ethan Gold
...
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Abdallah Al-Hakim
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