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Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
August 15, 2023

Metadata.io Ranks No. 1870 on the 2023 Inc. 5000
With Four-Year Revenue Growth of 300% Percent, Metadata.io Ranks No. 1...
Professional headshot of Gil Allouche
Gil Allouche
August 14, 2023

Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
If I wrote a book about the life of a performance marketer, I’d call...
James Silvestri
James Silvestri
August 6, 2023

Using Web Personalization to Create Better Buying Experiences
Here’s a double espresso to wake you up to the personalization revol...
Mazdak Mohammadi
August 3, 2023

Building B2B Audiences Across Native Ad Channels with Metadata
This is the fifth post in our new content series, Meta With Metadata. ...
Joe Hill
May 30, 2023

The Last Class of Demand Gen U… for Now
64 episodes later, the last class of Demand Gen U is here… for now. ...
Mark Huber
May 16, 2023

Turning Sales Objections Into Marketing Content
Sales objections are normal and nothing to be afraid of.  If your...
Mark Huber
May 2, 2023

Prioritizing Customer Retention as a Marketing Team
The #1 focus for most B2B marketing teams has been to get more new peo...
Mark Huber
April 25, 2023

The No-BS Buyer’s Guide From Actual Metadata Customers
We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata...
Mark Huber
April 18, 2023

Adjusting and Refocusing Your Marketing Strategy
You spend all that time working on your marketing plan with the right ...
Mark Huber
April 11, 2023

When Do DIY Paid Campaigns Make Sense?
Almost never. Am I biased? Sure, but I genuinely believe that. &n...
Mark Huber
April 4, 2023

How to Create Laser-Focused Audiences for Your Campaigns
Audience targeting is the #1 success factor for every campaign. While ...
Mark Huber
April 4, 2023

How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
“When am I getting my budget back, and how can I get the most out of...
Mark Huber
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