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Resources

Discover insights, guides, and tools to help you market smarter.

June 21, 2024

Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

Navigating the world of social media ads can be a puzzle, but we’...
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Ana Marturet
May 29, 2024

Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency

Introduction to Metadata and Google Ads Managing Google Ads can be bot...
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Jason Douglas
May 22, 2024

My Journey from Political Consultant to Marketing Services Director at Metadata

This will sound crazy, but Metadata’s platform and Agency Services (...
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Kanika Mirchandani
May 21, 2024

From Metadata User to Employee: How to Master B2B Marketing on B2C Channels

It was 2021. Mike Winkelmann—also known as Beeple—sold the first n...
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Adi Hagag
April 9, 2024

Why We Killed Customer Success at Metadata

Any time a customer buys your product, they’re looking for specific ...
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Logan Neveau
April 8, 2024

How Metadata Fundamentally Changed My Approach to B2B Marketing

I used Metadata for the first time in 2021 when I worked at Armorblox ...
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Abdallah Al-Hakim
February 14, 2024

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

The demand generation tactics of yesteryear are no longer enough, espe...
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Jessica Kezia
February 12, 2024

Hey Marketers, It Might Be Time to Slow Down. Here’s Why (and How)

You’re constantly pressed to do more. Try that new channel. Drive mo...
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Abdallah Al-Hakim
January 31, 2024

How to Optimize Your B2B Events Strategy (and How AI Can Help)

The global direct business event industry lost $1.9 trillion between 2...
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Jessica Kezia
January 30, 2024

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years

Want to hear something crazy? Navattic and ChiliPiper teamed up and re...
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Abdallah Al-Hakim
January 25, 2024

Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style

Our favorite marketing trends — think influencers, Barbie memes, and...
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Jessica Kezia
January 22, 2024

How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

What if you could increase your ad conversions by 30% without a ton of...
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Abdallah Al-Hakim
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