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Resources

Discover insights, guides, and tools to help you market smarter.

October 24, 2023

<i>From Confusion to Clarity</i>: LaunchDarkly’s Path to Accurate Marketing Data

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Abdallah Al-Hakim
October 10, 2023

Campaigns and budget setup

We’ve decided to share our own usage and campaign setup process....
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Abdallah Al-Hakim
October 10, 2023

Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization

Every marketer dreams of making their paid social campaigns pay off in...
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Ana Marturet
October 4, 2023

How Metadata Uses Metadata

At Metadata we created a best-in-class marketing OS, designed to save ...
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Kevin Joyce
October 2, 2023

Tapping into the right tools by Megan Blodgett & Ethan Gold

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Abdallah Al-Hakim
September 29, 2023

How to Build a Full-Funnel Campaign strategy with Metadata

Our incredible senior Director of Customer Success, Malika Kennedy, ha...
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Abdallah Al-Hakim
September 29, 2023

Unfiltered: The 2023 Benchmark Report by Jason Widup, Bryttney Blanken, Jessica Kezia & Alon Even

The 2023 Benchmark report was released months ago, and we recently cau...
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Abdallah Al-Hakim
September 29, 2023

How to create product tours that convert

Product tours have been all the rage We couldn’t help but dive i...
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Abdallah Al-Hakim
September 29, 2023

How to actually drive meetings from powerful creative

We recently had a chat with Joseph Hill, our director of digital strat...
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Abdallah Al-Hakim
September 29, 2023

Optimizing Campaigns with Generative AI

We’re hearing a lot of “do more with less” but do less bette...
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Abdallah Al-Hakim
September 29, 2023

Getting more out of Demand Gen by Graceanne MacDonald & Liam Moroney

Here’s the scoop: Liam Moroney and Graceanne MacDonald, the rockstar...
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Abdallah Al-Hakim
September 29, 2023

Growth that works: a 4-part framework for SaaS Marketing

We had a great conversation with CEO Brendan Hufford from Growth Sprin...
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Abdallah Al-Hakim
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