January 18, 2024
Rand Fishkin Says It’s the End of Attribution—Here’s What You Should Do About It
When Rand Fiskin speaks, B2B marketers listen—even when it’s a har...
Jessica Kezia
January 15, 2024
Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Two ad executives walk into a bar conference room… Despite what most...
Abdallah Al-Hakim
January 11, 2024
How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Demand generation marketers shouldn’t have to justify their roles, b...
Abdallah Al-Hakim
January 3, 2024
6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Disclaimer: If your demand generation budget increased in 2023, stop r...
Abdallah Al-Hakim
December 5, 2023
Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
An electric buzz fills the air as you anxiously approach the slot mach...
Abdallah Al-Hakim
December 5, 2023
The Case for Multichannel Marketing and How B2B Marketers Can Nail Their Strategy This Year
Since the dawn of business, marketers have embraced multichannel strat...
Abdallah Al-Hakim
December 1, 2023
Behind the Scenes: Unveiling Our Thoughts on Display Advertising
Let’s take a moment to chat about something we’ve been can...
Abdallah Al-Hakim
November 7, 2023
How the Best B2B Marketers Untangle the Mystery of Attribution and ROI
The mere mention of attribution is enough to give even the most season...
Abdallah Al-Hakim
November 7, 2023
B2B Marketers—Meet Your New BFF: How AI Writing Is Changing the Game
According to Statista, average monthly searches for “AI” i...
Abdallah Al-Hakim
November 1, 2023
Modern Marketer Guide: How to Radically Dial In Your B2B Audience Targeting
Audience targeting has always been a B2B marketer’s kryptonite. Comp...
Adi Hagag
October 30, 2023
Modern Marketer Guide: Building the B2B Marketing Dream Team
Marketing teams are like snowflakes. Study ten marketing teams from se...
Abdallah Al-Hakim
October 25, 2023
How I Reach B2B Audiences Across Channels in 2023
Hint: LinkedIn isn’t the only paid social channel for B2B, as much a...
Adi Hagag
