July 21, 2025
The Next Era of B2B Marketing: 3 Seismic Shifts That Will Redefine GTM Strategy
Let’s be real: The old rules of B2B marketing are being rewritten—by buyers, by AI, and
Let’s be real: The old rules of B2B marketing are being rewritten—...
ad automation
ai tools
b2b marketing
campaign optimization
digital advertising tools
linkedin ads
paid media
June 26, 2025
How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent
The AI Advantage in B2B Paid Advertising What happens when a global B2B marketing team hands
The AI Advantage in B2B Paid Advertising What happens when a global&nb...
June 3, 2025
How to Use Technographic Segmentation for Better Marketing
To market effectively, you need to know more than just who your audience is—you need to
To market effectively, you need to know more than just who your audien...
June 3, 2025
How to Use ABM Content to Personalize Account Strategies
Account-based marketing (ABM) is all about personalization. Instead of reaching a broad audience, it focuses on
Account-based marketing (ABM) is all about personalization. Instead of...
June 3, 2025
How Often Should You Evaluate Your Paid Media Budget?
Your paid media budget isn’t something you can set and forget. Market trends shift, competition fluctuates,
Your paid media budget isn’t something you can set and forget. Marke...
June 3, 2025
20+ ABM Metrics to Track in Your Campaigns
Account-based marketing (ABM) has changed the way B2B companies engage with high-value accounts. Unlike traditional demand
Account-based marketing (ABM) has changed the way B2B companies engage...
June 3, 2025
How to Use Dynamic Ad Targeting for Better Engagement
Generic ads don’t work, especially in B2B marketing, where buyers expect relevant messaging. Dynamic ad targeting
Generic ads don’t work, especially in B2B marketing, where buyers ex...
March 11, 2025
How to Implement Paid Media Marketing Automation
Running paid media campaigns manually can be exhausting and inefficient. If you’re spending hours adjusting bids,
Running paid media campaigns manually can be exhausting and inefficien...
March 11, 2025
How Does Account-Based Marketing Orchestration Work?
Account-based marketing (ABM) requires you to know when, where, and how to engage target accounts in
Account-based marketing (ABM) requires you to know when, where, and ho...
March 6, 2025
Account-Based vs. Inbound Marketing: Which Is Better For You?
B2B marketing isn’t a one-size-fits-all. Some companies thrive with account-based marketing (ABM), a highly targeted approach
B2B marketing isn’t a one-size-fits-all. Some companies thrive with ...
March 6, 2025
How to Effectively Scale Paid Media Campaigns Without Overspending
Scaling paid media campaigns can feel like walking a tightrope. Move too fast, and your budget
Scaling paid media campaigns can feel like walking a tightrope. Move t...
March 6, 2025
The Best B2B Retargeting Strategies for Conversions
B2B sales don’t happen overnight. With long decision-making processes and multiple stakeholders involved, getting a prospect
B2B sales don’t happen overnight. With long decision-making processe...
