March 11, 2026
How AI Transforms B2B Marketing: Strategies That Work
AI in B2B marketing isn't about robots taking over your job—it&...
Lisa Sharapata
March 9, 2026
ROI in Digital Advertising: A Guide for B2B Marketers
Most B2B marketers can tell you their click-through rate but have no i...
Lisa Sharapata
March 5, 2026
Ad Testing Strategies: How to Optimize Campaign Performance
Most B2B marketers run ads, cross their fingers, and hope something wo...
James Silvestri
March 3, 2026
Marketing Automation ROI: How AI Transforms Your Returns
Most B2B marketers calculate marketing automation ROI wrong because th...
James Silvestri
February 25, 2026
How AI Transforms B2B Marketing: Strategies That Work
AI in B2B marketing isn't about robots taking over your job—it&...
Lisa Sharapata
February 11, 2026
AI vs. Human Expertise: Finding the Optimal Marketing Mix
The whole AI vs. human debate in marketing is pointless because it...
Lisa Sharapata
February 5, 2026
ROI in Digital Advertising: A Guide for B2B Marketers
Most B2B marketers can tell you their click-through rate but have no i...
Lisa Sharapata
January 29, 2026
Why Multivariate Testing Matters for Marketers
Here at Metadata, you’ll hear us refer to multivariate testing a lot...
Gil Allouche
January 29, 2026
Agentic GTM Explained: How AI Agents Transform B2B Marketing
Agentic GTM is when AI agents run your go-to-market strategy for youâ€...
Lisa Sharapata
January 27, 2026
Intent Signals Explained: How to turn Data into Revenue in 2026
Most B2B marketers are burning half their ad budget on companies that ...
Lisa Sharapata
January 20, 2026
Ad Performance: The Data-Driven Marketer’s Essential Guide
Most B2B marketers are drowning in ad metrics that don't matter w...
James Silvestri
January 14, 2026
Stop Chasing Ghost Signals
Why intent data is collapsing — and what’s next for B2B market...
Lisa Sharapata
