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Resources

Discover insights, guides, and tools to help you market smarter.

February 3, 2022

Episode 30: Kevin Maney

In our 30th episode of category creators, Gil talks category creation ...
Mark Huber
February 1, 2022

How to Shift Your Focus from Leads to Pipeline & Revenue

Here’s the thing: Leads will only take you so far. But it’...
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Abdallah Al-Hakim
January 25, 2022

How to Nail Your Campaign Audience Targeting

A bad campaign targeted to the right people will outperform a great ca...
Mark Huber
January 20, 2022

Episode 29: Jascha Kaykas-Wolff and Erich Ziegler

In our 29th episode, Olivier L’Abbé, President at Metadata, talks c...
Mark Huber
January 18, 2022

Welcome to Demand Gen U

If you’re in demand gen or growth marketing, you probably have t...
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Abdallah Al-Hakim
January 6, 2022

Episode 28: Lars Nilsson and Mikita Mikado

In our 28th episode, Gil talks category creation with two B2B leaders ...
Mark Huber
December 16, 2021

Episode 27: David Spitz and Armando Biondi

In our 27th episode, Gil talks category creation with two B2B leaders ...
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Abdallah Al-Hakim
December 3, 2021

Episode 26: Alex Poulos and Meagen Eisenberg

In our 26th Episode, Olivier L’Abbé, President at Metadata, talks c...
Mark Huber
November 11, 2021

Episode 25: Rami Essaid and Melanie Fellay

In our 25th Episode, Olivier L’Abbé, President at Metadata, talks c...
Mark Huber
October 28, 2021

Episode 24: Mike Zani and Allyson Havener

In our 24th episode, Gil talks category creation with two B2B leaders ...
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Abdallah Al-Hakim
October 15, 2021

Episode 23: Rhonda Walker and Doug Camplejohn

In our 23rd episode, Gil talks category creation with two B2B leaders ...
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Abdallah Al-Hakim
October 1, 2021

Episode 22: Sydney Sloan and Latane Conant

In our 22nd episode, Olivier L’Abbé, President at Metadata, tal...
Mark Huber
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