Demand Generation

Get demand generation insights from Metadata. Access tips, strategies, and tools to drive leads and conversions. Explore demand gen resources today!

Year in Review: Looking Back on 2022

Creatives vs. Marketers: Can’t We All Just Get Along?

A Not-So-Boring Guide on B2B Demand Generation

Learning and Growing as a Marketing Leader

Changing the Narrative with Comparison Pages

Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers

Marketing Campaign Planning (The Good, The Bad, and The Ugly)

Buying Software Is Broken (and What You Can Do To Fix It)

Don’t just take our word for it

Quick design & launch of campaigns

Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.

Tamara T.

Validated reviewer

Mid-Market(51-1000 emp.)

The advertising platform to rule them all!

Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.

Verified User in Computer Software

Validated reviewer

Mid-Market(51-1000 emp.)