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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
April 8, 2024

How Metadata Fundamentally Changed My Approach to B2B Marketing
I used Metadata for the first time in 2021 when I worked at Armorblox ...
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Abdallah Al-Hakim
February 14, 2024

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company
The demand generation tactics of yesteryear are no longer enough, espe...
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Jessica Kezia
February 12, 2024

Hey Marketers, It Might Be Time to Slow Down. Here’s Why (and How)
You’re constantly pressed to do more. Try that new channel. Drive mo...
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Abdallah Al-Hakim
January 31, 2024

How to Optimize Your B2B Events Strategy (and How AI Can Help)
The global direct business event industry lost $1.9 trillion between 2...
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Jessica Kezia
January 30, 2024

How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Want to hear something crazy? Navattic and ChiliPiper teamed up and re...
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Abdallah Al-Hakim
January 25, 2024

Know Thy Audience: Why Segmentation, Experimentation, and Empathy Will Never Go Out of Style
Our favorite marketing trends — think influencers, Barbie memes, and...
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Jessica Kezia
January 22, 2024

How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics
What if you could increase your ad conversions by 30% without a ton of...
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Abdallah Al-Hakim
January 18, 2024

Rand Fishkin Says It’s the End of Attribution—Here’s What You Should Do About It
When Rand Fiskin speaks, B2B marketers listen—even when it’s a har...
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Jessica Kezia
January 15, 2024

Should You Put Budget Behind Brand Awareness in a Down Economy? We Think So.
Two ad executives walk into a bar conference room… Despite what most...
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Abdallah Al-Hakim
January 11, 2024

How UserGems Increased Win Rates by 31% With Paid Media Multithreading
Demand generation marketers shouldn’t have to justify their roles, b...
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Abdallah Al-Hakim
January 3, 2024

6 Ways to Lower Your Customer Acquisition Cost (CAC) in 2024
Disclaimer: If your demand generation budget increased in 2023, stop r...
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Abdallah Al-Hakim
December 5, 2023

Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
An electric buzz fills the air as you anxiously approach the slot mach...
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Abdallah Al-Hakim
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