Resources

Discover insights, guides, and tools to help you market smarter.

October 10, 2023

Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization

Every marketer dreams of making their paid social campaigns pay off in a big way. You’re

Every marketer dreams of making their paid social campaigns pay off in...
October 4, 2023

How Metadata Uses Metadata

At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency.

At Metadata we created a best-in-class marketing OS, designed to save ...
October 2, 2023

Tapping into the right tools by Megan Blodgett & Ethan Gold

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September 29, 2023

How to Build a Full-Funnel Campaign strategy with Metadata

Our incredible senior Director of Customer Success, Malika Kennedy, has been a part of the Metadata

Our incredible senior Director of Customer Success, Malika Kennedy, ha...
September 29, 2023

Unfiltered: The 2023 Benchmark Report by Jason Widup, Bryttney Blanken, Jessica Kezia & Alon Even

The 2023 Benchmark report was released months ago, and we recently caught up with some key

The 2023 Benchmark report was released months ago, and we recently cau...
September 29, 2023

How to create product tours that convert

Product tours have been all the rage We couldn’t help but dive into the topic with

Product tours have been all the rage We couldn’t help but dive i...
September 29, 2023

How to actually drive meetings from powerful creative

We recently had a chat with Joseph Hill, our director of digital strategy. With over ten

We recently had a chat with Joseph Hill, our director of digital strat...
September 29, 2023

Optimizing Campaigns with Generative AI

We’re hearing a lot of “do more with less” but do less better, which seems impossible.

We’re hearing a lot of “do more with less” but do less bette...
September 29, 2023

Getting more out of Demand Gen by Graceanne MacDonald & Liam Moroney

Here’s the scoop: Liam Moroney and Graceanne MacDonald, the rockstar co-founders of Storybook Marketing, are all

Here’s the scoop: Liam Moroney and Graceanne MacDonald, the rockstar...
September 29, 2023

Growth that works: a 4-part framework for SaaS Marketing

We had a great conversation with CEO Brendan Hufford from Growth Sprints. Growth Spirits uses a

We had a great conversation with CEO Brendan Hufford from Growth Sprin...
September 28, 2023

Is paid social advertising still worth it in 2023?

Let me tell you a story.   I began working for Armorblox in 2019, and my job

Let me tell you a story.   I began working for Armorblox in ...
September 26, 2023

The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads

You know that feeling the night before something special? Christmas. Your birthday. A possible snow day.

You know that feeling the night before something special? Christmas. Y...
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