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Discover insights, guides, and tools to help you market smarter.

Targeting is arguably the most important part of a marketing campaign.  We often say that a

Targeting is arguably the most important part of a marketing campaign....

Today we announce Metadata has acquired Reactful, a real-time web personalization and optimization platform for B2B

Today we announce Metadata has acquired Reactful, a real-time web pers...

The acquisition expands current capabilities, adding website personalization and ABM capabilities to their Marketing Operating System

The acquisition expands current capabilities, adding website personali...

Let’s talk about it. When the Metadata Marketing Team read through the Forrester Wave™: B2B Advertising

Let’s talk about it. When the Metadata Marketing Team read through t...

In this data-backed guide, we’ll walk you through the most recent Facebook Ads Benchmark data.   We’ll

In this data-backed guide, we’ll walk you through the most recent Fa...

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see

It’s not exactly news that LinkedIn advertising can be expensive. Go...

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often

Paid social ads can guarantee exposure, drive traffic, and encourage r...

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re

Account-based marketing may (or may not) be what your company needs ...

B2B marketing is tough. And the competition is only growing. In fact, there are now over

B2B marketing is tough. And the competition is only growing. In fact, ...

We’re facing some weirdness again, friends. This time, it’s the economy. Experts like banks and economists

We’re facing some weirdness again, friends. This time, it’s the ec...

Tech company announces its #1 ranking on RepVue’s annual “20 Best Small Companies to Work for”

Tech company announces its #1 ranking on RepVue’s annual “20 Best ...

Tech company recognized for its culture and investment into the growth and development of its employees

Tech company recognized for its culture and investment into the growth...
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