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Resources

Discover insights, guides, and tools to help you market smarter.

December 14, 2022

Why Running Ads Natively Doesn’t Cut It for Demand Gen Marketers

Demand gen marketers have it really tough. How can they target the rig...
Mark Huber
November 4, 2022

3 Reasons for B2B Agencies to Partner With Metadata

Digital marketing agencies, by definition, help their clients optimize...
yoel israel
Yoel Israel
October 19, 2022

With 7k+ B2B Marketers Registered, Metadata’s DEMAND 2022 Is The B2B Marketing Event of the Year

2nd annual. 30+ speakers. 7 tracks. 20+ hours of unique content. DEMAN...
Jason Widup
September 29, 2022

3 Ways to Maximize Your Demand Gen Budget Fast

Just as CMOs and other marketing leaders started reaching into their p...
bryttney blanken headshot
Bryttney Blanken
September 27, 2022

9 Best Practices to Get the Most Out of Your Image Ads

The life of a B2B marketer is full of decisions. Start using first-par...
Mark Huber
September 26, 2022

5 Cheat Codes to Speed Up Your Launch of Metadata

What is the shortest launch time for a customer? One day. What is the ...
Francisco Garcia
September 19, 2022

A Simple Guide to Smart Targeting

So, you’ve started to see some encouraging signs from your lates...
Mark Huber
September 19, 2022

9 Essential Ways To Get High-Quality Leads

You know the saying, “Any press is good press”? The same can’t b...
Mark Huber
September 19, 2022

Targeted Marketing 101: What Is It, How Does It Work, and Examples

Targeting is arguably the most important part of a marketing campaign....
Mark Huber
September 7, 2022

We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS

Today we announce Metadata has acquired Reactful, a real-time web pers...
Gil Allouche
Gil Allouche
September 7, 2022

Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue

The acquisition expands current capabilities, adding website personali...
Mark Huber
July 21, 2022

3 Reasons You Need to Run Paid Social Ads (With Tips For Each Platform)

Paid social ads can guarantee exposure, drive traffic, and encourage r...
Mark Huber
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