Resources

Discover insights, guides, and tools to help you market smarter.

October 13, 2021

How to Double Your Pipeline With the Double Funnel

ABM this. Demand gen that. We’re here to tell you there’s a time and a place

ABM this. Demand gen that. We’re here to tell you there’s a time a...
October 6, 2021

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And

For demand marketers focused on driving sales and business growth, rev...
September 22, 2021

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

There’s a big, honkin’ elephant sitting next to me that I need to address here. If

There’s a big, honkin’ elephant sitting next to me that I need to ...
September 14, 2021

How to Optimize Existing Content & Why it Matters

This is the tenth post in our new content series, No Fluffs Given. We’re tired of

This is the tenth post in our new content series, No Fluffs Given. Weâ...
August 25, 2021

How To Create Webinars That Live Longer and Convert Faster

This is the ninth post in our new content series, No Fluffs Given. We’re tired of

This is the ninth post in our new content series, No Fluffs Given. Weâ...
August 19, 2021

Metadata Selected Second Year in a Row for Inc. 5000 List, With 3-Year Revenue Growth of 420%

Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think

Metadata named one of the fastest-growing private companies in America...
August 16, 2021

How To Find Your Perfect B2B Facebook Target Audience

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Okay, not just kind

Let’s be honest—finding your perfect B2B Facebook target audience ...
August 12, 2021

By Marketers, For Marketers Ep. 8: ABM vs. Demand Gen

In this special episode of By Marketers For Marketers, Jason discusses account-based marketing and demand generation

In this special episode of By Marketers For Marketers, Jason discusses...
August 3, 2021

How To Create a Memorable Brand and Grow Revenue With Your Content Strategy

This is the eighth post in our new content series, No Fluffs Given. We’re tired of

This is the eighth post in our new content series, No Fluffs Given. We...
July 26, 2021

How To Launch Software Products Part II

If you’re reading this, it’s because you’ve done it: You’ve knocked out part 1 of How

If you’re reading this, it’s because you’ve done it: You’ve kn...
July 21, 2021

Launching a Campaign? Avoid Expensive Mistakes With the DAB Framework

This is the seventh post in our new content series, No Fluffs Given. We’re tired of

This is the seventh post in our new content series, No Fluffs Given. W...
July 20, 2021

Why G2 Reviews Are More Important Than Analyst Reports

Metadata is once again in G2’s latest reports in the leader quadrant and continues to be

Metadata is once again in G2’s latest reports in the leader quadrant...
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