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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
May 31, 2022

Creating Demand with Original Research and Data
If you’re in demand gen, chances are you’ve tried to find ...
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Abdallah Al-Hakim
May 26, 2022

Episode 37: Josh Lowman
In our final episode, Gil talks category creation with Josh Lowman, Fo...
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Abdallah Al-Hakim
May 24, 2022

The State of Display Advertising
Love them or hate them, display ads are not going away anytime soon. S...
Mark Huber
May 17, 2022

Why You Need a Strategic Narrative and How to Create One
What is your company’s strategic narrative? Don’t have one yet? It...
Mark Huber
May 12, 2022

Episode 36: Wayne McCulloch and Howard Ting
In our 36th episode, Gil talks category creation with two B2B leaders ...
Mark Huber
May 10, 2022

The Experimentation Framework Every Marketer Should Know
Everyone talks about marketing experimentation. But very few know how ...
Mark Huber
May 3, 2022

How to Earn the Trust of Your CEO
There are so many relationships you’ll need to build as a marketing ...
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Abdallah Al-Hakim
April 28, 2022

Episode 35: Anna Fisher and Garrett Mehrguth
In our 35th episode, Olivier talks category creation with two B2B lead...
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Abdallah Al-Hakim
April 26, 2022

Hiring Our Marketing Team: The Good, the Bad, and the Ugly
This is Part 2 of our mini-series on how to build a marketing team fro...
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Abdallah Al-Hakim
April 19, 2022

How To Develop Your Positioning and Messaging (And Make it Stick)
In a crowded market, it’s not enough to just have a great produc...
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Abdallah Al-Hakim
April 15, 2022

Episode 34: Vinay Bhagat and Jeff Ernst
In our 34th episode, Gil talks category creation with two B2B leaders ...
Mark Huber
April 12, 2022

How to Create a Demand Model to Hit Your Revenue Targets
Generating leads is an important part of marketing, but it doesn’t e...
Mark Huber
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