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Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
November 15, 2022

How Chili Piper Made the Jump From Lead Gen to Demand Gen
How do you make the leap from lead gen to demand gen? It can be a...
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Abdallah Al-Hakim
November 8, 2022

Building a Successful B2B Community
Have you been toying with the idea of building a B2B community? Before...
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Abdallah Al-Hakim
November 1, 2022

Going Behind the Scenes of Creating a Category
It’s no secret that category creation is all the rage if you’re in...
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Abdallah Al-Hakim
October 20, 2022

Buying Martech in 2022 and Beyond
Most B2B marketers have put buying new software on hold. Whether your ...
Mark Huber
October 12, 2022

Strategies To Maximize Your Advertising Budget This Week
Many companies are pulling back spend right now…specifically for sal...
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Abdallah Al-Hakim
October 11, 2022

Are Analyst Relations Worth It? Our Forrester Wave Experience
Analyst relations…a useful path to establishing your reputation, or ...
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Abdallah Al-Hakim
October 4, 2022

Holly Chen Shares What to Do in the First 90 Days of a New Job
When starting a new marketing leadership role, it’s not always clear...
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Abdallah Al-Hakim
September 27, 2022

Emma Stratton Shows How to Tell a Good Company Story
Messaging is a crucial part of how brands come across to their audienc...
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Abdallah Al-Hakim
September 19, 2022

Adam Goyette Explains Why The B2B Playbook is Broken
Is old-school B2B marketing broken beyond repair? With every brand out...
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Abdallah Al-Hakim
September 13, 2022

How to Get Started with Zero-Click Content with Amanda Natividad
In this guest episode of Demand Gen U, Mark Huber, Head of Brand &...
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Abdallah Al-Hakim
September 6, 2022

B2B Marketing Trends for the Rest of 2022
We’re heading into the last few quarters of 2022, so we thought ...
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Abdallah Al-Hakim
August 30, 2022

Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands
As influencer marketing becomes an increasingly important part of B2B ...
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Abdallah Al-Hakim
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