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Resources

Discover insights, guides, and tools to help you market smarter.

August 23, 2022

Marketing at a Big Enterprise vs. a High Growth Startup

Working within marketing at big enterprises vs. high-growth startups i...
Mark Huber
August 16, 2022

Devin Reed Shows You How To Use LinkedIn as a Publishing Platform

We all know about using LinkedIn as a promotional platform. It’s...
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Abdallah Al-Hakim
August 9, 2022

20+ Things We’ve Learned Doing 20+ Podcast Episodes (Part 2)

This is the second episode in a two-part series. Check out part one wh...
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Abdallah Al-Hakim
August 2, 2022

20+ Things We’ve Learned Doing 20+ Podcast Episodes (Pt. 1)

It seems like everyone in B2B marketing has been talking about podcast...
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Abdallah Al-Hakim
July 26, 2022

6 Marketing Myths You Need to Forget

If you’ve been around B2B marketing for a while, you’ve pr...
Mark Huber
July 19, 2022

How to Build a Customer Advisory Board At Your Company

Do you want to peer into the minds of your target audience? Then a cus...
Mark Huber
July 12, 2022

Breaking Down the Data from Our 2022 B2B Paid Social Benchmark Report

If you’re a demand gen marketer, it’s tough to find a bett...
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Abdallah Al-Hakim
July 5, 2022

Capturing Demand vs. Creating Demand: What Should You Focus On?

What are the key differences between capturing and creating demand? We...
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Abdallah Al-Hakim
June 28, 2022

Growing Your Company LinkedIn Page to Over 10K Followers

There’s no doubt about it, LinkedIn is essential in the B2B marketin...
Mark Huber
June 21, 2022

How B2B Marketers Can Still Win in a Down Economy

A marketer’s job is never done. Whether there’s a looming economic...
Mark Huber
June 14, 2022

Top Interview Questions to Ask Demand Gen Candidates

Hiring, especially a demand gen manager, in 2022 isn’t the most stra...
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Abdallah Al-Hakim
June 7, 2022

Why Traditional PR Is Dead (And What to Do Instead)

Another day, another B2B marketer says something is dead. Cold calling...
Mark Huber
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