Resources

Discover insights, guides, and tools to help you market smarter.

July 29, 2024

Finding Clarity in Your Job Search

Hi there, job seeker. Managing job applications, interview prep, and rejection emails can be tough. Let’s

Hi there, job seeker. Managing job applications, interview prep, and r...
July 29, 2024

B2B is not Boring

Feeling like your B2B marketing is blending into the background? You’re not alone. But let’s talk

Feeling like your B2B marketing is blending into the background? Youâ€...
July 28, 2024

How Metadata Uses Metadata for PLG Motion

Navigating the labyrinth of B2B MarTech, Metadata uses its own platform to drive the growth of

Navigating the labyrinth of B2B MarTech, Metadata uses its own platfor...
July 25, 2024

How Nitrogen Wealth Triggered 14x Return on Google Search

23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Opportunities Challenge As a relatively small

23x ROI (Influenced) 14x ROI (triggered) 3x Higher Sales Accepted Oppo...
July 25, 2024

Lessons from account executive running his own ad campaigns

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July 23, 2024

How Docebo Leverages Spotlight for Sales and Marketing Alignment

Key Impacts Enhanced sales and marketing alignment. Improved identification and engagement of high-value accounts. Efficient reporting

Key Impacts Enhanced sales and marketing alignment. Improved identific...
July 22, 2024

How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences

Challenge Cacheflow’s primary challenge was efficiently targeting and converting high-quality leads to close significant deals. As

Challenge Cacheflow’s primary challenge was efficiently targetin...
July 3, 2024

Experiment vs. Channel: Striking the Right Balance for Your Pipeline

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June 27, 2024

Maximizing ROI: Harnessing Experiment and Channel Count Strategies in B2B Marketing

Exploring the last six months of data, we’ve pinpointed how mixing the right number of experiments

Exploring the last six months of data, we’ve pinpointed how mixing t...
June 21, 2024

Optimizing B2B Campaigns: A Data-Driven Look at Channel and Audience Performance on Metadata.io

With increasing complexity and competition across the B2B landscape, navigating advertising channels and campaigns can leave

With increasing complexity and competition across the B2B landscape, n...
June 21, 2024

Leveraging Ad Formats for Maximum Impact: Performance Insights Across LinkedIn and Facebook from Metadata.io

Navigating the world of social media ads can be a puzzle, but we’ve got some pieces

Navigating the world of social media ads can be a puzzle, but we’...
May 29, 2024

Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency

Introduction to Metadata and Google Ads Managing Google Ads can be both exhilarating and frustrating. Many

Introduction to Metadata and Google Ads Managing Google Ads can be bot...
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