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KEYNOTES VISIONARIES STORYTELLERS BUILDERS EXPERIMENTERS CREATORS LIGHTNING TALKS

Keynotes

Learn from some of the biggest names in B2B marketing and some special Metadata news too.
From Marketer to Marketing Leader
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Small Ops Wins Deserve Way More Credit
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Category Creation: How to Build a Movement
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How AI Writing is Changing Demand Generation
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What’s Next for the Marketing OS
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Visionaries

Unplug from the “expected” and think bigger so you can build moats around your company.
How ProfitWell Abandoned Inbound Marketing To Become a Media Company
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Blending Product-led Growth with a Sales-led GTM Motion
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5 Things Leaders Must Do To Build a Successful GTM Plan
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Storytellers

Position your company and come up with a story that stands out in the B2B sea of same.
Punchy Messaging: How to Write Messaging That Hits the Mark
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Creativity Class: 9 Ways to Have Good Copywriting Ideas
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Crafting Landing Pages and Social Ads That Actually Convert
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What the Top 1% of B2B Storytellers Do Differently
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Builders

Get tactical with new processes, campaigns, and tactics you can implement tomorrow.
Building and Scaling Unstoppable Marketing Teams
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Using Data to Build a Demand Generation Engine
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Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
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Building a Paid Media Strategy In a Down Economy
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Experimenters

Test and learn so you can quickly figure out what your audience wants (then double down on it).
How SaaS Brands Can Win in Commoditized Markets
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Drowning in a Sea of Sameness: 8.5 Ways for Your Marketing to Stand-Out
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How to Build the Highest Performing Ad Creative
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Moving from A/B Testing to Consistent Experimentation
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Creators

Use new channels and media to share your point-of-view and build trust with your audience.
Content-Led Growth: How to a Build a Wildly Effective Content Strategy
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Grow Your Audience With Shareworthy Content
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How B2B Brands Can Use Creators To Build Awareness and Stand Out
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Why Creativity Matters in B2B Marketing
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Lightning Talks
Website Health: The Missing Piece in Your Demand Gen Machine
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How to Maximize Ad Spend with the Trifecta for Marketing
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The Billion Dollar Brand Cookbook
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5 Product Video Trends You’ll See in 2023
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stop pitching product
Stop Pitching Your Product and Start Marketing Your Point of View
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does your ceo get marketing
Life’s Too Short to Work for a CEO Who Doesn’t Get Marketing
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Don’t just take our word for it

★★★★★ 4.5/5
Quick design & launch of campaigns
Automated optimization & budget shifting. Clear visibility into key metrics & spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 5/5
The advertising platform to rule them all!
Metadata has been the most efficient platform for managing LinkedIn and Google ads all in one place. I can easily manage audiences, ads, creatives, offers, and more. The budget grouping allows me to control how much spend to allocate by campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)
★★★★★ 4.5/5
The ability to launch campaigns simultaneously across LinkedIn, Facebook, and Google Ads is incredible
It saves countless hours of duplicitous work and provides unmatched visibility into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)
Excellent
★★★★★ 4.5/5
4.6 based on 274 reviews