July 13, 2021
6 Reasons Why You Shouldn’t Buy Metadata
Hey there. If you’re reading this, you probably fit the Metadata audience. If we’re lucky, you
Hey there. If you’re reading this, you probably fit the Metadata aud...
July 12, 2021
Metadata Named Leader in G2 Summer 2021 Grid Report for Account-Based Advertising
Metadata Achieves Highest Overall Satisfaction Rating among all products in Account-Based Advertising SAN FRANCISCO, July 12,
Metadata Achieves Highest Overall Satisfaction Rating among all produc...
July 8, 2021
How to Launch Software Products: Part I
What recruiters see when they fly through my LinkedIn profile: an MBA. What I actually have:
What recruiters see when they fly through my LinkedIn profile: an MBA....
June 24, 2021
The 40/40/20 Rule of Direct Marketing
This is the sixth post in our new content series, No Fluffs Given. We’re tired of
This is the sixth post in our new content series, No Fluffs Given. Weâ...
June 24, 2021
Nail Your Targeting So Your Campaigns Don’t Suck
Let’s say your company sells conversation marketing software. And let’s say your company isn’t named Drift.
Let’s say your company sells conversation marketing software. And le...
June 22, 2021
Word of Mouth Marketing: How to Make It Keep Happening
We’re exposed to word-of-mouth marketing all the time. We take recommendations from friends for Netflix shows,
We’re exposed to word-of-mouth marketing all the time. We take recom...
June 16, 2021
How To Create B2B Landing Pages That Actually Convert
This is the fifth post in our new content series, No Fluffs Given. We’re tired of
This is the fifth post in our new content series, No Fluffs Given. Weâ...
June 10, 2021
Metadata Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform
Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates
Metadata customers can now launch Conversation Ads campaigns directly ...
June 8, 2021
There’s No ‘Or’ in Marketing: Why You Should Blend ABM and Demand Gen
Account-based marketing isn’t exactly a shiny new toy, but the way ABM platforms talk about it
Account-based marketing isn’t exactly a shiny new toy, but the way A...
June 2, 2021
How Metadata Customers Are Using Conversation Ads
What do you get when you cross a website chatbot with a LinkedIn Sponsored Message? A
What do you get when you cross a website chatbot with a LinkedIn Spons...
May 26, 2021
Category Creation: What I’ve Learned From Some of the Biggest Names in SaaS
I’ve had the opportunity to interview forward-thinking founders and business leaders on category creation. As an
I’ve had the opportunity to interview forward-thinking founders and ...
May 19, 2021
Power Your Campaigns With Positioning and Messaging
This is the third post in our new content series, No Fluffs Given. We’re tired of
This is the third post in our new content series, No Fluffs Given. Weâ...
