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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
September 27, 2022

9 Best Practices to Get the Most Out of Your Image Ads
The life of a B2B marketer is full of decisions. Start using first-par...
Mark Huber
September 27, 2022

Emma Stratton Shows How to Tell a Good Company Story
Messaging is a crucial part of how brands come across to their audienc...
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Abdallah Al-Hakim
September 26, 2022

5 Cheat Codes to Speed Up Your Launch of Metadata
What is the shortest launch time for a customer? One day. What is the ...
Francisco Garcia
September 19, 2022

Adam Goyette Explains Why The B2B Playbook is Broken
Is old-school B2B marketing broken beyond repair? With every brand out...
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Abdallah Al-Hakim
September 19, 2022

A Simple Guide to Smart Targeting
So, you’ve started to see some encouraging signs from your lates...
Mark Huber
September 19, 2022

9 Essential Ways To Get High-Quality Leads
You know the saying, “Any press is good press”? The same can’t b...
Mark Huber
September 19, 2022

Targeted Marketing 101: What Is It, How Does It Work, and Examples
Targeting is arguably the most important part of a marketing campaign....
Mark Huber
September 13, 2022

How to Get Started with Zero-Click Content with Amanda Natividad
In this guest episode of Demand Gen U, Mark Huber, Head of Brand &...
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Abdallah Al-Hakim
September 7, 2022

We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS
Today we announce Metadata has acquired Reactful, a real-time web pers...
Gil Allouche
Gil Allouche
September 7, 2022

Metadata Acquires Reactful to Help B2B Marketers Convert Existing Site Traffic to Revenue
The acquisition expands current capabilities, adding website personali...
Mark Huber
September 6, 2022

B2B Marketing Trends for the Rest of 2022
We’re heading into the last few quarters of 2022, so we thought ...
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Abdallah Al-Hakim
August 30, 2022

Kaylee Edmondson Talks Influencer Marketing Strategies for B2B Brands
As influencer marketing becomes an increasingly important part of B2B ...
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Abdallah Al-Hakim
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