February 3, 2022
Episode 30: Kevin Maney
In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of
In our 30th episode of category creators, Gil talks category creation ...
February 2, 2022
Metadata Awarded New Patents For Demand Generation Platform
Newly issued patents granted for innovation in automating recommendations and action across B2B marketing programs and
Newly issued patents granted for innovation in automating recommendati...
February 1, 2022
How to Shift Your Focus from Leads to Pipeline & Revenue
Here’s the thing: Leads will only take you so far. But it’s easy to fall into
Here’s the thing: Leads will only take you so far. But it’...
January 27, 2022
7 Questions You Need To Ask When Hiring a Demand Generation Manager
Hiring the right person to lead your demand generation effort is tough. Plenty of candidates can
Hiring the right person to lead your demand generation effort is tough...
January 25, 2022
How to Nail Your Campaign Audience Targeting
A bad campaign targeted to the right people will outperform a great campaign targeted to the
A bad campaign targeted to the right people will outperform a great ca...
January 20, 2022
Episode 29: Jascha Kaykas-Wolff and Erich Ziegler
In our 29th episode, Olivier L’Abbé, President at Metadata, talks category creation with two B2B leaders
In our 29th episode, Olivier L’Abbé, President at Metadata, talks c...
January 18, 2022
Welcome to Demand Gen U
If you’re in demand gen or growth marketing, you probably have the same problems as us.
If you’re in demand gen or growth marketing, you probably have t...
January 6, 2022
Episode 28: Lars Nilsson and Mikita Mikado
In our 28th episode, Gil talks category creation with two B2B leaders from the cloud data
In our 28th episode, Gil talks category creation with two B2B leaders ...
January 5, 2022
The Future of B2B Marketing: 5 Trends for 2022
A few months ago, I posted a question about the upcoming trends in B2B marketing: The
A few months ago, I posted a question about the upcoming trends in B2B...
December 16, 2021
Episode 27: David Spitz and Armando Biondi
In our 27th episode, Gil talks category creation with two B2B leaders from the cloud security
In our 27th episode, Gil talks category creation with two B2B leaders ...
December 3, 2021
Episode 26: Alex Poulos and Meagen Eisenberg
In our 26th Episode, Olivier L’Abbé, President at Metadata, talks category creation with two B2B leaders
In our 26th Episode, Olivier L’Abbé, President at Metadata, talks c...
December 1, 2021
10 Companies You Need To Study if You Want To Build a Category
“If a new founder or marketing team wanted to build a category, which companies would you
“If a new founder or marketing team wanted to build a category, ...
