July 15, 2021
Episode 15: Alex Collmer and Melissa Wong
In our 15th episode, Gil talks about category creation with two experienced B2B operators in the
In our 15th episode, Gil talks about category creation with two experi...
July 15, 2021
Episode 14: Brendan Kamm and David Cherrie
In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving
In our 14th episode, Gil talks about category creation with two founde...
July 13, 2021
6 Reasons Why You Shouldn’t Buy Metadata
Hey there. If you’re reading this, you probably fit the Metadata audience. If we’re lucky, you
Hey there. If you’re reading this, you probably fit the Metadata aud...
July 12, 2021
Metadata Named Leader in G2 Summer 2021 Grid Report for Account-Based Advertising
Metadata Achieves Highest Overall Satisfaction Rating among all products in Account-Based Advertising SAN FRANCISCO, July 12,
Metadata Achieves Highest Overall Satisfaction Rating among all produc...
July 8, 2021
How to Launch Software Products: Part I
What recruiters see when they fly through my LinkedIn profile: an MBA. What I actually have:
What recruiters see when they fly through my LinkedIn profile: an MBA....
June 24, 2021
The 40/40/20 Rule of Direct Marketing
This is the sixth post in our new content series, No Fluffs Given. We’re tired of
This is the sixth post in our new content series, No Fluffs Given. Weâ...
June 24, 2021
Nail Your Targeting So Your Campaigns Don’t Suck
Let’s say your company sells conversation marketing software. And let’s say your company isn’t named Drift.
Let’s say your company sells conversation marketing software. And le...
June 22, 2021
Word of Mouth Marketing: How to Make It Keep Happening
We’re exposed to word-of-mouth marketing all the time. We take recommendations from friends for Netflix shows,
We’re exposed to word-of-mouth marketing all the time. We take recom...
June 18, 2021
Episode 13: Shawn Riegsecker and Robb Henshaw
Thanks for tuning into another episode of B2B category creators! In our 13th episode, Gil talks
Thanks for tuning into another episode of B2B category creators! In ou...
June 16, 2021
How To Create B2B Landing Pages That Actually Convert
This is the fifth post in our new content series, No Fluffs Given. We’re tired of
This is the fifth post in our new content series, No Fluffs Given. Weâ...
June 10, 2021
Metadata Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform
Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates
Metadata customers can now launch Conversation Ads campaigns directly ...
June 8, 2021
There’s No ‘Or’ in Marketing: Why You Should Blend ABM and Demand Gen
Account-based marketing isn’t exactly a shiny new toy, but the way ABM platforms talk about it
Account-based marketing isn’t exactly a shiny new toy, but the way A...
