February 15, 2022
How to Create Demand with Existing Customers
In marketing, it’s not all about getting new customers and new logos...
Mark Huber
February 8, 2022
Taking Advantage of Dark Social and the Dark Funnel
Dark social and the dark funnel are hard to both define and measure. B...
Mark Huber
February 3, 2022
Episode 30: Kevin Maney
In our 30th episode of category creators, Gil talks category creation ...
Mark Huber
February 2, 2022
Metadata Awarded New Patents For Demand Generation Platform
Newly issued patents granted for innovation in automating recommendati...
Mark Huber
February 1, 2022
How to Shift Your Focus from Leads to Pipeline & Revenue
Here’s the thing: Leads will only take you so far. But it’...
Abdallah Al-Hakim
January 27, 2022
7 Questions You Need To Ask When Hiring a Demand Generation Manager
Hiring the right person to lead your demand generation effort is tough...
Mark Huber
January 25, 2022
How to Nail Your Campaign Audience Targeting
A bad campaign targeted to the right people will outperform a great ca...
Mark Huber
January 20, 2022
Episode 29: Jascha Kaykas-Wolff and Erich Ziegler
In our 29th episode, Olivier L’Abbé, President at Metadata, talks c...
Mark Huber
January 18, 2022
Welcome to Demand Gen U
If you’re in demand gen or growth marketing, you probably have t...
Abdallah Al-Hakim
January 6, 2022
Episode 28: Lars Nilsson and Mikita Mikado
In our 28th episode, Gil talks category creation with two B2B leaders ...
Mark Huber
January 5, 2022
The Future of B2B Marketing: 5 Trends for 2022
A few months ago, I posted a question about the upcoming trends in B2B...
Gil Allouche
December 16, 2021
Episode 27: David Spitz and Armando Biondi
In our 27th episode, Gil talks category creation with two B2B leaders ...
Abdallah Al-Hakim
