October 10, 2023
Campaigns and budget setup
We’ve decided to share our own usage and campaign setup process. A lot of our tactics
We’ve decided to share our own usage and campaign setup process....
October 10, 2023
Boosting Paid Social ROI: The Impact of Enabling Pipeline Optimization
Every marketer dreams of making their paid social campaigns pay off in a big way. You’re
Every marketer dreams of making their paid social campaigns pay off in...
October 4, 2023
How Metadata Uses Metadata
At Metadata we created a best-in-class marketing OS, designed to save time and maximize budget efficiency.
At Metadata we created a best-in-class marketing OS, designed to save ...
September 28, 2023
Is paid social advertising still worth it in 2023?
Let me tell you a story. I began working for Armorblox in 2019, and my job
Let me tell you a story. I began working for Armorblox in ...
September 26, 2023
The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
You know that feeling the night before something special? Christmas. Your birthday. A possible snow day.
You know that feeling the night before something special? Christmas. Y...
September 21, 2023
Unpacking the Rise of ABM and Ungated Content for B2B Marketers
Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event
Paid social advertising has changed a lot since Facebook (now Meta) in...
September 21, 2023
We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
I am shocked. S-H-O-C-K-E-D. By what? That many people reading our 2023 B2B paid social benchmark
I am shocked. S-H-O-C-K-E-D. By what? That many people reading o...
August 15, 2023
Metadata.io Ranks No. 1870 on the 2023 Inc. 5000
With Four-Year Revenue Growth of 300% Percent, Metadata.io Ranks No. 1870 Among America’s Fastest-Growing Private Companies
With Four-Year Revenue Growth of 300% Percent, Metadata.io Ranks No. 1...
August 14, 2023
Budgeting, Pacing, and Optimizing to Maximize Your Ad Dollars
If I wrote a book about the life of a performance marketer, I’d call it, Metrics,
If I wrote a book about the life of a performance marketer, I’d call...
August 6, 2023
Using Web Personalization to Create Better Buying Experiences
Here’s a double espresso to wake you up to the personalization revolution in B2B marketing: The
Here’s a double espresso to wake you up to the personalization revol...
August 3, 2023
Building B2B Audiences Across Native Ad Channels with Metadata
This is the fifth post in our new content series, Meta With Metadata. We’re giving you
This is the fifth post in our new content series, Meta With Metadata. ...
April 25, 2023
The No-BS Buyer’s Guide From Actual Metadata Customers
We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand
We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata...
