Episode 2 (November 4, 2020)

In our second episode, Gil has an enlightening discussion with two more successful CEOs who each were instrumental in creating massive software categories: Customer Data Platform (CDP) and Revenue Acceleration! Panelists for this episode include:
  • Ilya Volodarsky – President of Segment and instrumental in creating the CDP category
  • Nicolas Vandenberghe – CEO of Chili Piper and orchestrator of the Revenue Acceleration Platform category

You’ll walk away from this episode learning…
  • How the original idea for Segment was in the education-tech space
  • Why Chili Piper thought their category name should be Buyer Enablement, and
  • How to infuse real humanity into your business while staying focused on growth.

BONUS – you can also play “six degrees of separation from Guillaume Cabane” to see how he’s a common thread in all of these stories!


 

Episode 1 (October 14, 2020)

Gil has an intimate discussion with three successful CEOs who each were instrumental in creating massive software categories: Marketing Automation, CPQ / Cash-to-Quote, and Sales Engagement! Panelists for this episode include:

  • Godard Abel – Founder of G2, and creator of “CPQ” and “Cash to Quote” categories”
  • Mark Organ – Founder of Eloqua, and creator of the “Marketing Automation” category
  • Manuel Medina – Founder of Outreach.io and creator of the “Sales Engagement” category


You’ll walk away from this episode knowing…

  • Why your customers are actually the ones who define your category
  • Why you need to be different in every way possible, and…
  • Why strong competition is one of your best assets


BONUS – you’ll also learn about Manny’s first meeting with a major analyst firm, Godard’s run-in with the law, and Mark’s first run at entrepreneurship!

Read the transcript.