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Resources

Discover insights, guides, and tools to help you market smarter.

October 13, 2021

How to Double Your Pipeline With the Double Funnel

ABM this. Demand gen that. We’re here to tell you there’s a time a...
Jason Widup
October 6, 2021

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

For demand marketers focused on driving sales and business growth, rev...
Mark Huber
September 22, 2021

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

There’s a big, honkin’ elephant sitting next to me that I need to ...
Mark Huber
September 14, 2021

How to Optimize Existing Content & Why it Matters

This is the tenth post in our new content series, No Fluffs Given. Weâ...
Mark Huber
August 25, 2021

How To Create Webinars That Live Longer and Convert Faster

This is the ninth post in our new content series, No Fluffs Given. Weâ...
camille trent
Camille Trent
August 19, 2021

Metadata Selected Second Year in a Row for Inc. 5000 List, With 3-Year Revenue Growth of 420%

Metadata named one of the fastest-growing private companies in America...
Mark Huber
August 16, 2021

How To Find Your Perfect B2B Facebook Target Audience

Let’s be honest—finding your perfect B2B Facebook target audience ...
Mark Huber
August 12, 2021

By Marketers, For Marketers Ep. 8: ABM vs. Demand Gen

In this special episode of By Marketers For Marketers, Jason discusses...
Jason Widup
August 3, 2021

How To Create a Memorable Brand and Grow Revenue With Your Content Strategy

This is the eighth post in our new content series, No Fluffs Given. We...
devin reed
Devin Reed
July 26, 2021

How To Launch Software Products Part II

If you’re reading this, it’s because you’ve done it: You’ve kn...
Aubyn Casady
Aubyn Casady
July 21, 2021

Launching a Campaign? Avoid Expensive Mistakes With the DAB Framework

This is the seventh post in our new content series, No Fluffs Given. W...
erin balsa
Erin Balsa
July 20, 2021

Why G2 Reviews Are More Important Than Analyst Reports

Metadata is once again in G2’s latest reports in the leader quadrant...
Gil Allouche
Gil Allouche
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