Resources

Discover insights, guides, and tools to help you market smarter.

November 8, 2022

Building a Successful B2B Community

Have you been toying with the idea of building a B2B community? Before you start reaching

Have you been toying with the idea of building a B2B community? Before...
November 4, 2022

3 Reasons for B2B Agencies to Partner With Metadata

Digital marketing agencies, by definition, help their clients optimize their digital marketing assets and campaigns through

Digital marketing agencies, by definition, help their clients optimize...
November 1, 2022

Going Behind the Scenes of Creating a Category

It’s no secret that category creation is all the rage if you’re in B2B marketing or

It’s no secret that category creation is all the rage if you’re in...
October 20, 2022

Buying Martech in 2022 and Beyond

Most B2B marketers have put buying new software on hold. Whether your budget was cut or

Most B2B marketers have put buying new software on hold. Whether your ...
October 19, 2022

With 7k+ B2B Marketers Registered, Metadata’s DEMAND 2022 Is The B2B Marketing Event of the Year

2nd annual. 30+ speakers. 7 tracks. 20+ hours of unique content. DEMAND Community launch. 3 Key

2nd annual. 30+ speakers. 7 tracks. 20+ hours of unique content. DEMAN...
October 13, 2022

Generate API Key

Leverage Metadata’s data in other systems (eg, Zapier, Tableau etc) using the API key.

Leverage Metadata’s data in other systems (eg, Zapier, Tableau e...
October 13, 2022

Integrate Salesforce

Target audiences based on Salesforce data (eg, accounts, opps, contacts, leads), auto-optimize campaigns to pipeline and

Target audiences based on Salesforce data (eg, accounts, opps, contact...
October 13, 2022

Integrations Overview

Launch campaigns across multiple channels, track converted leads and opportunities, create audiences using third-party data providers

Launch campaigns across multiple channels, track converted leads and o...
October 13, 2022

Integrate Google Analytics 4 (GA4)

Get more insight about campaign performance with additional metrics like sessions, engaged sessions, time spent on

Get more insight about campaign performance with additional metrics li...
October 13, 2022

Metadata Site Script Overview

Push converted leads into Metadata using the Metadata Site Script.

Push converted leads into Metadata using the Metadata Site Script....
October 13, 2022

Converted Leads Overview

Quickly identify issues related to lead sync, enrichment and quality using the Converted Leads view.

Quickly identify issues related to lead sync, enrichment and quality u...
October 13, 2022

Add New Users to your Account

Add new users to your account using the User Management section in the Client Portal.

Add new users to your account using the User Management section in the...
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