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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
October 13, 2022

Optimizer Overview
Automate budget distribution across campaign experiments at the budget...
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Abdallah Al-Hakim
October 13, 2022

Create Salesforce Contacts Audiences
Accelerate pipeline and expand existing accounts using dynamic contact...
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Abdallah Al-Hakim
October 13, 2022

Create Salesforce Accounts Audiences
Generate new business, accelerate pipeline, expand existing accounts a...
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Abdallah Al-Hakim
October 13, 2022

Create G2 Intent Data Audiences
Target audiences based on visits to your G2 profile page using G2 Inte...
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Abdallah Al-Hakim
October 13, 2022

Create Firmographic Audiences
Target audiences based on contacts in the MetaMatch database using Fir...
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Abdallah Al-Hakim
October 13, 2022

Audience Groups Overview
Combine audiences to make them larger and more broad or smaller and mo...
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Abdallah Al-Hakim
October 13, 2022

Add your Ideal Customer Profile (ICP)
Drive better performance by using Audience Templates to capture your I...
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Abdallah Al-Hakim
October 12, 2022

Strategies To Maximize Your Advertising Budget This Week
Many companies are pulling back spend right now…specifically for sal...
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Abdallah Al-Hakim
October 11, 2022

Are Analyst Relations Worth It? Our Forrester Wave Experience
Analyst relations…a useful path to establishing your reputation, or ...
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Abdallah Al-Hakim
October 11, 2022

Audiences Overview
Test as many audiences as necessary to find the largest audience with ...
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Abdallah Al-Hakim
October 4, 2022

Holly Chen Shares What to Do in the First 90 Days of a New Job
When starting a new marketing leadership role, it’s not always clear...
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Abdallah Al-Hakim
September 29, 2022

3 Ways to Maximize Your Demand Gen Budget Fast
Just as CMOs and other marketing leaders started reaching into their p...
bryttney blanken headshot
Bryttney Blanken
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