November 17, 2022
Category Creation: How to Build a Movement
So much of sales is about solving existing problems. But category crea...
Abdallah Al-Hakim
November 15, 2022
How Chili Piper Made the Jump From Lead Gen to Demand Gen
How do you make the leap from lead gen to demand gen? It can be a
Abdallah Al-Hakim
November 8, 2022
Building a Successful B2B Community
Have you been toying with the idea of building a B2B community? Before...
Abdallah Al-Hakim
November 4, 2022
3 Reasons for B2B Agencies to Partner With Metadata
Digital marketing agencies, by definition, help their clients optimize...
Yoel Israel
November 1, 2022
Going Behind the Scenes of Creating a Category
It’s no secret that category creation is all the rage if you’re in...
Abdallah Al-Hakim
October 20, 2022
Buying Martech in 2022 and Beyond
Most B2B marketers have put buying new software on hold. Whether your ...
Mark Huber
October 19, 2022
With 7k+ B2B Marketers Registered, Metadata’s DEMAND 2022 Is The B2B Marketing Event of the Year
2nd annual. 30+ speakers. 7 tracks. 20+ hours of unique content. DEMAN...
Jason Widup
![Generate API Key]()
October 13, 2022
Generate API Key
Leverage Metadata’s data in other systems (eg, Zapier, Tableau e...
Abdallah Al-Hakim
![Integrate Salesforce]()
October 13, 2022
Integrate Salesforce
Target audiences based on Salesforce data (eg, accounts, opps, contact...
Abdallah Al-Hakim
![Integrations Overview]()
October 13, 2022
Integrations Overview
Launch campaigns across multiple channels, track converted leads and o...
Abdallah Al-Hakim
![Integrate Google Analytics 4 (GA4)]()
October 13, 2022
Integrate Google Analytics 4 (GA4)
Get more insight about campaign performance with additional metrics li...
Abdallah Al-Hakim
![Metadata Site Script Overview]()
October 13, 2022
Metadata Site Script Overview
Push converted leads into Metadata using the Metadata Site Script.
Mark Huber
