Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report

How AI is reshaping B2B marketing careers, compensation, and job security....

December 14, 2025

The New World of B2B GTM: 2026 & Beyond

This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...

Lisa Sharapata

November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...

Lisa Sharapata

The New Era of Retargeting: Best Practices for 2025 and Beyond

October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond

Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...

James Silvestri

Reddit Ads Playbook for B2B SaaS

October 14, 2025

Reddit Ads Playbook for B2B SaaS

Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...

James Silvestri

July 30, 2020

May-July Product Update

Dynamic Audiences Dynamic Audiences is here! Now you can build your ta...

Olena Dopiro

July 22, 2020

How to do Account-Based Marketing for Demand Generation in 2020

Both demand generation and account-based marketing (ABM) are as old as...

Mark Huber

July 21, 2020

July Highlights, Tips and Tools from metadata.io

Welcome to our newsletter! I’d like to share with you some of ou...

Kevin Joyce

June 16, 2020

Demandbase + Engagio: ABM Consolidation is Here

My POV on the recent acquisition and what’s coming up next...

Gil Allouche

Gil Allouche

June 10, 2020

Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace

Content is King; thought leadership is the kingmaker. When scaling dem...

Mike Smith wearing sunglasses and a dark shirt, with a playful expression against an orange background.

Mike Smith

June 6, 2020

How Firstup Generated $6M in Revenue

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James Silvestri

June 5, 2020

What is an Autonomous Demand Gen Platform and how does it differ from ABM Platforms?

Most B2B marketers have made the transition from traditional campaigns...

Mark Huber

May 3, 2020

B2B Facebook Audiences: How Metadata Bridges the Personal and Professional

You already know about the power of Facebook because there’s a high ...

Mark Huber

May 3, 2020

How To Determine Which Campaigns Win

With Marketing budgets being scrutinized now more than ever, it’s ev...

Mark Huber

April 9, 2020

Hello B2B World, I’m Jason!

Today is an exciting day for me – it’s my first day as VP of Marke...

Mark Huber

February 13, 2020

Triggered or Influenced By Marketing?

This is a true story. The last 2 CMOs I’ve worked for have both h...

Gil Allouche

Gil Allouche

December 20, 2019

ABM Best Practices: Named Account Marketing

Sometimes it feels like your lead generation efforts amount to throwin...

Gil Allouche

Gil Allouche

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