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Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
September 29, 2023

How to Build a Full-Funnel Campaign strategy with Metadata
Our incredible senior Director of Customer Success, Malika Kennedy, ha...
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Abdallah Al-Hakim
September 29, 2023

Unfiltered: The 2023 Benchmark Report by Jason Widup, Bryttney Blanken, Jessica Kezia & Alon Even
The 2023 Benchmark report was released months ago, and we recently cau...
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Abdallah Al-Hakim
September 29, 2023

How to create product tours that convert
Product tours have been all the rage We couldn’t help but dive i...
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Abdallah Al-Hakim
September 29, 2023

How to actually drive meetings from powerful creative
We recently had a chat with Joseph Hill, our director of digital strat...
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Abdallah Al-Hakim
September 29, 2023

Optimizing Campaigns with Generative AI
We’re hearing a lot of “do more with less” but do less bette...
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Abdallah Al-Hakim
September 29, 2023

Getting more out of Demand Gen by Graceanne MacDonald & Liam Moroney
Here’s the scoop: Liam Moroney and Graceanne MacDonald, the rockstar...
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Abdallah Al-Hakim
September 29, 2023

Growth that works: a 4-part framework for SaaS Marketing
We had a great conversation with CEO Brendan Hufford from Growth Sprin...
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Abdallah Al-Hakim
September 28, 2023

Is paid social advertising still worth it in 2023?
Let me tell you a story.   I began working for Armorblox in ...
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Abdallah Al-Hakim
September 26, 2023

The Next Big Thing in B2B Marketing: LinkedIn Thought Leader Ads
You know that feeling the night before something special? Christmas. Y...
Abdallah Al-Hakim
September 21, 2023

Unpacking the Rise of ABM and Ungated Content for B2B Marketers
Paid social advertising has changed a lot since Facebook (now Meta) in...
Joseph Hill
September 21, 2023

We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data
I am shocked. S-H-O-C-K-E-D.  By what? That many people reading o...
Adi Hagag
August 30, 2023

How GoodTime Increased Pipeline Volume from Search by 50% With Single Keyword Ad Groups
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Abdallah Al-Hakim
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