Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report

How AI is reshaping B2B marketing careers, compensation, and job security....

December 14, 2025

The New World of B2B GTM: 2026 & Beyond

This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...

Lisa Sharapata

November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...

Lisa Sharapata

The New Era of Retargeting: Best Practices for 2025 and Beyond

October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond

Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...

James Silvestri

Reddit Ads Playbook for B2B SaaS

October 14, 2025

Reddit Ads Playbook for B2B SaaS

Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...

James Silvestri

January 31, 2023

How to Optimize Your Ad Accounts for Success

Silvio Perez is back on DGU this week to optimize your ad accounts for...

Mark Huber

January 28, 2023

7 Demand Gen and ABM Campaigns You Can Steal to Level Up Your Marketing

Imagine you’re a VP of Sales named Hayden. You step out of your Uber...

Mark Huber

January 25, 2023

Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Out: gated content. In: demand-generation. For many years, a focus on ...

Mark Huber

January 24, 2023

What Good Demand Gen Will Look Like in 2023

The #1 most downloaded DGU episode last year was on this same exact to...

Mark Huber

January 20, 2023

How Gainsight Segmented Their Way to $4.8M in Pipeline

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Abdallah Al-Hakim

January 18, 2023

How to Build a Paid Media Strategy in a Down Economy

Based on Silvio Perez’s DEMAND session: “Building a Paid Media Str...

Silvio Perez

January 18, 2023

How Qualified Activated Their Intent Data and Influenced $6.9M in Pipeline

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Mark Huber

January 18, 2023

How Monte Carlo Used Campaign Experimentation to Create $6.1M in Pipeline

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Mark Huber

January 17, 2023

Year in Review: Looking Back on 2022

As we wrap up our first year of Demand Gen U, we thought it’d be...

Abdallah Al-Hakim

January 10, 2023

Creatives vs. Marketers: Can’t We All Just Get Along?

The disconnect between marketers and creative teams – it’s a tale ...

Abdallah Al-Hakim

January 9, 2023

A Not-So-Boring Guide on B2B Demand Generation

Demand generation just isn’t a subset of marketing. It’s the o...

Mark Huber

January 8, 2023

ABM Measurement: The 9 Most Important Metrics to Track

So you’re up to speed on the difference between ABM and demand gen t...

Mark Huber

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