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Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
August 31, 2020

By Marketers, For Marketers ep 3: Social & Relationship Marketing
On the third episode of By Marketers For Marketers, Jason and Korina E...
Mark Huber
August 31, 2020

Not Just Engagement. Engagement AND ______…
If you really want to leverage demand generation practices in your acc...
Mark Huber
August 12, 2020

metadata.io Ranks 233 on Inc. 5000 List
Named in top 250 of the 2020 Inc. 5000 Fastest Growing Private Compani...
Gil Allouche
Gil Allouche
August 11, 2020

By Marketers, For Marketers ep 1: Are You Really Doing ABM?
On the very first episode of By Marketers For Marketers, James Gilbert...
Mark Huber
July 30, 2020

May-July Product Update
Dynamic Audiences Dynamic Audiences is here! Now you can build your ta...
Olena Dopiro
July 22, 2020

How to do Account-Based Marketing for Demand Generation in 2020
Both demand generation and account-based marketing (ABM) are as old as...
Mark Huber
July 21, 2020

July Highlights, Tips and Tools from metadata.io
Welcome to our newsletter! I’d like to share with you some of ou...
Kevin Joyce
June 16, 2020

Demandbase + Engagio: ABM Consolidation is Here
My POV on the recent acquisition and what’s coming up next...
Gil Allouche
Gil Allouche
June 10, 2020

Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace
Content is King; thought leadership is the kingmaker. When scaling dem...
Mike Smith wearing sunglasses and a dark shirt, with a playful expression against an orange background.
Mike Smith
June 5, 2020

What is an Autonomous Demand Gen Platform and how does it differ from ABM Platforms?
Most B2B marketers have made the transition from traditional campaigns...
Mark Huber
May 3, 2020

B2B Facebook Audiences: How Metadata Bridges the Personal and Professional
You already know about the power of Facebook because there’s a high ...
Mark Huber
May 3, 2020

How To Determine Which Campaigns Win
With Marketing budgets being scrutinized now more than ever, it’s ev...
Mark Huber
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