June 10, 2020
Demand Generation at Scale – Content is King, Distribution is Queen, Syndication is the Ace
Content is King; thought leadership is the kingmaker. When scaling demand with thought leadership assets, distribution is Queen, and paid syndications is the Ace. Bringing content to market is a marathon; it's not a sprint. Be patient and objective. Understand the quantitative and qualitative goals and generate revenue, not just leads.
Content is King; thought leadership is the kingmaker. When scaling dem...
June 5, 2020
What is an Autonomous Demand Gen Platform and how does it differ from ABM Platforms?
Most B2B marketers have made the transition from traditional campaigns to an account-based marketing (ABM) approach,
Most B2B marketers have made the transition from traditional campaigns...
May 3, 2020
B2B Facebook Audiences: How Metadata Bridges the Personal and Professional
You already know about the power of Facebook because there’s a high likelihood you’re already on
You already know about the power of Facebook because there’s a high ...
May 3, 2020
How To Determine Which Campaigns Win
With Marketing budgets being scrutinized now more than ever, it’s even more important for marketers to
With Marketing budgets being scrutinized now more than ever, it’s ev...
April 9, 2020
Hello B2B World, I’m Jason!
Today is an exciting day for me – it’s my first day as VP of Marketing for metadata.io, and my first time leading an entire marketing function! And what an interesting time to start a new role like this… There are so many things in my head right now – I’ll keep this article to a higher-level summary and will be writing more in the weeks and months to come.
Today is an exciting day for me – it’s my first day as VP of Marke...
February 13, 2020
Triggered or Influenced By Marketing?
This is a true story. The last 2 CMOs I’ve worked for have both had
This is a true story. The last 2 CMOs I’ve worked for have both h...
December 20, 2019
ABM Best Practices: Named Account Marketing
Sometimes it feels like your lead generation efforts amount to throwing money out the window. If
Sometimes it feels like your lead generation efforts amount to throwin...
December 18, 2019
Unlocking B2B Account-Based Marketing on Facebook
Facebook’s B2B Problem Marketers have to decide where they want to spend their budget, and that’s
Facebook’s B2B Problem Marketers have to decide where they want to s...
November 20, 2019
Importance of Diversity in the Workplace
Metadata recently won a Timmy Award for Best Tech Workplace for Diversity, and it motivated me to write a post that’s slightly adjacent to my normal topics of B2B MarTech and ABM automation. This award recognizes a technology company that treats diversity as a necessary ingredient for creativity and success. I wanted to talk a bit about why workplace diversity is so important to me and to our company, and how it ultimately benefits our customers.
Metadata recently won a Timmy Award for Best Tech Workplace for Divers...
March 28, 2019
Manual Tasks Are Killing Demand Generation. Here’s What We’re Doing About It
Today’s B2B marketing departments are lean and mean. The general feedback that we get from our
Today’s B2B marketing departments are lean and mean. The general fee...
December 17, 2018
Build your Brand with Reverse-IP Pretargeting on Social
B2B brands are spending millions of digital marketing dollars a year trying get their target audience
B2B brands are spending millions of digital marketing dollars a year t...
November 15, 2018
Nothing but Net New Leads: Geofencing Ads to the Oracle Arena
What’s better than networking with marketing thought-leaders, while watching the Warriors at the Oracle Arena? Maybe
What’s better than networking with marketing thought-leaders, while ...
