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Resources

Discover insights, guides, and tools to help you market smarter.

July 21, 2021

Launching a Campaign? Avoid Expensive Mistakes With the DAB Framework

This is the seventh post in our new content series, No Fluffs Given. W...
erin balsa
Erin Balsa
July 20, 2021

Why G2 Reviews Are More Important Than Analyst Reports

Metadata is once again in G2’s latest reports in the leader quadrant...
Gil Allouche
Gil Allouche
July 15, 2021

Episode 15: Alex Collmer and Melissa Wong

In our 15th episode, Gil talks about category creation with two experi...
Mark Huber
July 15, 2021

Episode 14: Brendan Kamm and David Cherrie

In our 14th episode, Gil talks about category creation with two founde...
Mark Huber
July 13, 2021

6 Reasons Why You Shouldn’t Buy Metadata

Hey there. If you’re reading this, you probably fit the Metadata aud...
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Metadata Team
July 12, 2021

Metadata Named Leader in G2 Summer 2021 Grid Report for Account-Based Advertising

Metadata Achieves Highest Overall Satisfaction Rating among all produc...
Mark Huber
July 8, 2021

How to Launch Software Products: Part I

What recruiters see when they fly through my LinkedIn profile: an MBA....
Aubyn Casady
Aubyn Casady
June 24, 2021

The 40/40/20 Rule of Direct Marketing

This is the sixth post in our new content series, No Fluffs Given. Weâ...
eddie shleyner
Eddie Schleyner
June 24, 2021

Nail Your Targeting So Your Campaigns Don’t Suck

Let’s say your company sells conversation marketing software. And le...
Mark Huber
June 22, 2021

Word of Mouth Marketing: How to Make It Keep Happening

We’re exposed to word-of-mouth marketing all the time. We take recom...
Mark Huber
June 18, 2021

Episode 13: Shawn Riegsecker and Robb Henshaw

Thanks for tuning into another episode of B2B category creators! In ou...
Mark Huber
June 16, 2021

How To Create B2B Landing Pages That Actually Convert

This is the fifth post in our new content series, No Fluffs Given. Weâ...
eden bidani
Eden Bidani
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