May 31, 2018
Facebook vs. LinkedIn Ads: Which is Better for B2B Brands? (It’s Not What You Think!)
How do you choose the best mediums and platforms to use for your B2B marketing? If
How do you choose the best mediums and platforms to use for your B2B m...
April 29, 2018
Why Multivariate Testing Matters for Marketers
Here at Metadata, you’ll hear us refer to multivariate testing a lot. Why do companies use
Here at Metadata, you’ll hear us refer to multivariate testing a lot...
April 26, 2018
Multivariate Testing for Demand Generation Results
Why are B2B companies increasingly seeking to conduct multivariate ad testing? In our last blogs, we pointed out what the strategy is, and . Here are some additional reasons why companies invest in multivariate testing, and why they get such great returns on their investments.
Why are B2B companies increasingly seeking to conduct multivariate ad ...
April 12, 2018
Examples of Multivariate Testing in Marketing
In a previous post, we talked about what multivariate testing is, and how it helps with
In a previous post, we talked about what multivariate testing is, and ...
March 8, 2018
ABM Best Practices: Develop Persona Insights
Air cover provides your team with awareness-building content — a palette of information to apply to
Air cover provides your team with awareness-building content — a p...
February 8, 2018
ABM Best Practices: How Air Cover Gets You Covered
In a world where predictive marketing is getting more technical by the second, you need to
In a world where predictive marketing is getting more technical by the...
January 17, 2018
ABM Best Practices: Identifying Buyer Intent
Account-Based Marketing (ABM) represents a new model for B2B lead generation. Even though it’s three unwieldy
Account-Based Marketing (ABM) represents a new model for B2B lead gene...
January 10, 2018
ABM Best Practices: Start at the Top (of the Funnel)
Lead generation and account-based marketing (ABM) best practices help you drive more targeted leads and bring
Lead generation and account-based marketing (ABM) best practices help ...
