PLAYBOOKS

Cheat codes from the best B2B marketers we know

Playbooks

Marketing graphic for 'The Insider's Guide: How Lumar Uses Spotlight' featuring Sharon McClintic.

The Insider’s Guide: How Lumar Uses Spotlight to Up Their Marketing Game

Graphic for Paid Social Retargeting playbook featuring Mathilde Dechansiaud, with icons depicting retargeting.

Paid Social Retargeting

Marketing graphic for a playbook titled 'Making the Jump from Lead Gen to Demand Gen', featuring a rocket icon.

Making the Jump from Lead Gen to Demand Gen

Marketing graphic for Metadata.io on creating demand and scaling net new pipeline playbooks.

How To Create Demand and Scale Net New Pipeline

Marketing graphic for Full-Funnel Campaigns Playbooks with dollar and lightning bolt icons.

How to Build a Full-Funnel Campaign Strategy With Metadata

Collage of marketing playbook covers for targeted lookalike audiences, full-funnel campaigns, and Google Ads, with a screenshot of an audience creation interface.

How to Build More Targeted Lookalike Audiences With Metadata

How to Run 1:1 ABM Campaigns on LinkedIn with Personalized Ad Creative

Collection of Metadata marketing playbooks covering Google Ads, social retargeting, and YouTube ad targeting strategies.

How to Generate Qualified Demo Requests Through In-Feed Ads With Incentives

Marketing graphic showing YouTube ad targeting interface with audience options.

How to Get in Front of Your Target Accounts With YouTube Ads

Collage of eight marketing playbook graphics from Metadata.io, including topics like lead conversion, Google Ads, and social retargeting.

How to Convert Your Inbound Leads Into More Meetings Booked

Marketing graphic for Google Ads Retargeting playbook, featuring icons for retargeting, Facebook, and a G2 badge.

How to Retarget Website Visitors With Google Ads

Compilation of Metadata marketing playbooks for Google Ads, LinkedIn, and YouTube campaigns.

How to Get in Front of Your Target Accounts With Google Ads

Collection of eight Metadata marketing playbooks for Google Ads, LinkedIn, and full-funnel campaigns.

How to Drive Qualified Conversions With Non-Branded Search Traffic

Collage of 8 marketing playbooks for Google Ads and LinkedIn campaign strategies.

How to Protect Your Brand From Competitors on Paid Search

Collage of marketing playbook covers including 'Activating Qualified Signals', 'Non-Branded Google Ads Campaigns', 'Google Ads Retargeting', 'High-Converting Ad Creative', 'Paid Social Retargeting', 'ABM Google Ads Campaigns', and 'The Insider's Guide: How Lumar Uses Spotlight'.

How to Activate Qualified Signals Intent Data with Metadata

How to Generate Qualified Demo Requests With LinkedIn Conversation Ads

Collage of Metadata.io marketing playbook covers, including topics like ad creative, Google Ads, LinkedIn campaigns, and social retargeting.

How to Increase Conversion Through Better Ad Creative

How to Run Competitor-Focused Campaigns on Paid Search