Resources

Discover insights, guides, and tools to help you market smarter.

January 15, 2026

B2B Tech Marketing Salary & AI Career Impact Report
How AI is reshaping B2B marketing careers, compensation, and job security....
December 14, 2025

The New World of B2B GTM: 2026 & Beyond
This article diagnoses the critical failure in modern Go-to-Market (GTM) strategies. It argues that ...
Lisa Sharpata Headshot
Lisa Sharapata
November 18, 2025

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
AI-driven marketing leader unveils MetadataONE and partners with F1 Academy driver Nicole Havrda to ...
Lisa Sharpata Headshot
Lisa Sharapata
The New Era of Retargeting: Best Practices for 2025 and Beyond
October 25, 2025

The New Era of Retargeting: Best Practices for 2026 and Beyond
Why have B2B marketers approached retargeting the same way B2C marketers have? We’re not selling s...
James Silvestri
James Silvestri
Reddit Ads Playbook for B2B SaaS
October 14, 2025

Reddit Ads Playbook for B2B SaaS
Why Reddit for B2B? Reddit isn’t another spray-and-pray display channel. It’s where technical bu...
James Silvestri
James Silvestri
November 15, 2018

Nothing but Net New Leads: Geofencing Ads to the Oracle Arena
What’s better than networking with marketing thought-leaders, while ...
Mark Huber
September 21, 2018

5 Ways to Use Video in B2B Marketing
By 2019, 80 percent of internet traffic will involve video. In additio...
Mark Huber
September 7, 2018

5 B2B Email Marketing Tips that Will Double Your Response Rates
When it comes to email, do you know whose message gets opened 100 perc...
Gil Allouche
Gil Allouche
August 17, 2018

5 Reasons Your B2B Facebook Page May be Sputtering
You built your Facebook page for your B2B business but your customers ...
Mark Huber
June 14, 2018

Facebook vs. LinkedIn Ads, Part 2: Quick Tips for Improving Your Ads
There’s no way around it – if you want to see whether Facebook or ...
Gil Allouche
Gil Allouche
May 31, 2018

Facebook vs. LinkedIn Ads: Which is Better for B2B Brands? (It’s Not What You Think!)
How do you choose the best mediums and platforms to use for your B2B m...
Gil Allouche
Gil Allouche
April 26, 2018

Multivariate Testing for Demand Generation Results
<p>Why are B2B companies increasingly seeking to conduct multiva...
Gil Allouche
Gil Allouche
April 12, 2018

Examples of Multivariate Testing in Marketing
In a previous post, we talked about what multivariate testing is, and ...
Mark Huber
March 8, 2018

ABM Best Practices: Develop Persona Insights
Air cover  provides your team with awareness-building content — a p...
Gil Allouche
Gil Allouche
February 8, 2018

ABM Best Practices: How Air Cover Gets You Covered
In a world where predictive marketing is getting more technical by the...
Gil Allouche
Gil Allouche
January 17, 2018

ABM Best Practices: Identifying Buyer Intent
Account-Based Marketing (ABM) represents a new model for B2B lead gene...
Gil Allouche
Gil Allouche
January 10, 2018

ABM Best Practices: Start at the Top (of the Funnel)
Lead generation and account-based marketing (ABM) best practices help ...
Mark Huber
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